Engaging Volunteers in Grassroots Awareness Building
by Tim Johnston, Assistant Director of Social Enterprise and Training, and Sherrill Wayland, Manager of National Projects, at SAGE.
Sometimes it feels like every time we turn around, somebody is talking about working at the grassroots level. From grassroots education and political organizing to crowdsourcing and the hive mind, focusing on grassroots engagement is certainly popular, but what does it really mean, and why is it useful?
To us, grassroots engagement means engaging and supporting a diffuse and diverse network of volunteers; in particular, folks who are outside of our professional and personal networks. Here’s an example: we manage the largest LGBT aging provider training program in the United States. It’s our job to make sure that people all across.... Read More